An Extra Parade Delivered - The First Ever AR Parade Game on a Pizza Box.
Apache Pizza’s Irish brand platform is ‘We love EXTRA”.
To celebrate the return of the St. Patrick’s Day Festival after two years of pandemic restrictions, and the new extra-long bank-holiday weekend, we created an Augmented Reality St. Patrick’s Day Parade game that you can play on top of your pizza box.
The game challenged players to help an Apache Pizza delivery person to dodge their way through the busy parade to deliver pizza on time. Players collected over 33,000 gold pizza coins in the game which were then traded for discounts on their next pizza order.
Our ‘Extra Parade Delivered’ game is uniquely Irish and is the first of its kind anywhere in the world. It allowed everyone to enjoy the parade experience along with their favourite tasty pizza. ☘️☘️🍕🍕
We even created the 8 bit theme music.
Press - ADWORLD
Credits
Client: Food Delivery Brands Groups
Agency: In the Company of Huskies
Creative Director: Damian Hanley
Copywriter: Cillian Kenny
Senior Art Director: Ross Giles
UX & Character Design: Eamonn Finn
Game Score: Cillian Kenny
Account Director: Claire Slevin
Account Executive: Sára Benkö
Tech Producer: Niki Meredith
Strategic Planner: Madhumita Chandrasekaran
Managing Director: Brian Leonard
Strategy Director: Jane Madden
Business Director: Brian Johnson
Senior Producer: Laura Cronin
Game & Tech Development: Ellis Johnson, Hoopla Digital
Press - Little Black Book