Apache Pizza - St Patricks Day - social campaign
The year was 2021, and St. Patrick’s Day in Ireland was fast approaching.
But we were in lockdown again, so what could we do as Ireland’s leading pizza brand?
Well, since the man himself would be free, why not give him a hand and hire him to deliver our pizzas on March 17th, the big day.
Not only that, but customers also received €1,000 worth of free pizza when St. Patrick came a-knocking.
We first shot a teaser campaign and then filmed a fly-on-the-wall style documentary following St. Patrick around on the day.
The Full Experience.
Teaser Campaign.
Teaser Campaign.
Some of the lucky winners on the night.