fyffes - THe power of the fyffes blue label - campaign
‘The Power of the Fyffes Blue Label’ highlights the fact that despite appearances, not all bananas are the same and only the very best bananas earn the Fyffes Blue Label.
The campaign ran across radio, out of home, social and digital.
A symbol of quality, the famous blue label transforms anything it touches into something of pure perfection.
For out of home and radio, the campaign focuses on the care and attention that’s goes into getting the famous bananas from the tropics to your table.
“We want to remind shoppers of the important differences to keep in mind when selecting their bananas, and the important attributes that our famous blue label stands for – quality, freshness and taste,” Fyffes' sales & marketing manager, Emma Hunt-Duffy.
Press and OOH
Race Day 30 Second VOD.
The Power of the Fyffes Blue Label DOOH
Fyffes Five Reasons Why Radio.
