Londis - local like you

tv/radio/social

An exercise in short form copywriting with a focus on local people and humour.

We wanted to get away from the run of the mill price and item ads and move towards a more personal and fun approach.

Here’s two examples plus a radio ad below.

For the social campaign, we trawled through excel spread sheets detailing county by county, month by month sales data to pinpoint local ‘irregularities’.

There’s a selection below.