Philips AirFryer Global Campaign - TVC & Social
Problem
The brief was to create an international campaign that positioned the Philips AirFryer as both versatile and fast, highlighting why it deserves a permanent spot on kitchen counters around the world.
For the deliverables, which spanned from TikTok to TV, we needed to create assets that worked without dialogue. This approach aimed to minimize the need for translation, appeal to a broader global audience, and ensure the assets could be used across a variety of mediums.
Solution
AirFry It!
TVC & Online Video 35”
TVC & Online Video 20”
Bumper ‘ASMR’
Bumper ‘Taste Explosion’
TikTok & Instagram ‘ The Duel’
Credits
Client: Philips
Agency: Dept
Creative Director: João Inácio
Copywriter: Cillian Kenny
Senior Art Director: Ana Rangel
Account Director: Billie Almbasher-Goode
Strategy Director: Martin Wong
Senior Producer: Veronique Beumer
Director: Rob Lukker
Production Company: Hazazah
TikTok ‘Quiz’
TikTok ‘Why have this when you can have this?’