Philips AirFryer Global Campaign - TVC & Social


Problem

The brief was to create an international campaign that positioned the Philips AirFryer as both versatile and fast, highlighting why it deserves a permanent spot on kitchen counters around the world.

For the deliverables, which spanned from TikTok to TV, we needed to create assets that worked without dialogue. This approach aimed to minimize the need for translation, appeal to a broader global audience, and ensure the assets could be used across a variety of mediums.

Solution
AirFry It!

TVC & Online Video 35”

TVC & Online Video 20”

 

Bumper ‘ASMR’

 

Bumper ‘Taste Explosion’

 

TikTok & Instagram ‘ The Duel’

Credits

Client: Philips

Agency: Dept

Creative Director: João Inácio

Copywriter: Cillian Kenny

Senior Art Director: Ana Rangel

Account Director: Billie Almbasher-Goode

Strategy Director: Martin Wong

Senior Producer: Veronique Beumer

Director: Rob Lukker

Production Company: Hazazah

 

TikTok ‘Quiz’

 

TikTok ‘Why have this when you can have this?’