CILLIAN KENNY CREATES

Philips Airfryer global campaign - tvc & social

Airfry it!

For this global campaign we wanted to make purely visual films to both create a sense of urgency building to a heroic epic shot of our trusted AirFryer and, as it is an international campaign, remove the reliance on dialogue.

With this campaign we also wanted to create a quick and memorable answer to any (ok most) culinary questions… AirFry It!

Cheesecake? AirFry It!

Lasagne? AirFry It!

Boiled egg? Believe it or not… also AirFry It!

And any situation, last minute Sunday lunch, lost track of time, aggressive overbearing spud… yup you guessed it… AiiiiiiiirrrrFrrryyyyy It!

We shot two hero films and over thirty socials films including instagram stories, carousels and TikTok’s all under AirFry It! campaign and tone of voice.

I’ll leave you with these wise words “Po tay toes, boil em, mash em, put em in a stew, also AirFry them” Samwise Gamgee, The Fellowship of the Ring.

TVC & Online Video 35”

TVC & Online Video 20”