Roblox - Social campaign
Roblox tasked us with creating a social campaign aimed at 18- to 20-year-olds to shift their reputation as a game that’s just for younger kids, like your niece or nephew.
To achieve this, we developed in-game assets—a first for Roblox—and crafted messaging that resonated with an older teen audience.
The campaign showcased a world where they could build, connect with like-minded people, and explore a space that caters to all their unique interests and niches