smart Launch

Not only was this the biggest campaign of the year for DEPT®, but it was also the biggest campaign of the year for team smart Europe GmbH, marking the launch of their new brand.

Shot in Lisbon over two days, we delivered over 6,000 assets—from social content to radio spots to photography—in 10 languages.

All of this was accomplished while working closely with the client, a team of photographers, and a full camera crew under the sweltering September sun in Portugal. 

Find out more about the campaign here https://dept.ly/SMART-LI

Campaign Reel.

Acceleration

 
 
 

Photography from the shoot.

Creds

Agency ︎︎︎ DEPT®

Creative Director ︎︎︎ Manuel Di Tolve

Creative Copywriter ︎︎︎ Cillian Kenny

Senior Creative/Art Director Kaz Salemink

Producers ︎︎︎ Dennis Gijsbers & Niko Koot

Production Company ︎︎︎ Markenfilm Hamburg GmbH

Director ︎︎︎ Fabio de Frel

Photography ︎︎︎ Gilleam Trapenberg

Post-production ︎︎︎ Ambassadors & Amp.Amsterdam

Editors ︎︎︎ Govert Janse & Joshua Menco