smart Launch
Not only was this the biggest campaign of the year for DEPT®, but it was also the biggest campaign of the year for team smart Europe GmbH, marking the launch of their new brand.
Shot in Lisbon over two days, we delivered over 6,000 assets—from social content to radio spots to photography—in 10 languages.
All of this was accomplished while working closely with the client, a team of photographers, and a full camera crew under the sweltering September sun in Portugal.
Find out more about the campaign here https://dept.ly/SMART-LI
Campaign Reel.
Acceleration
Photography from the shoot.
Creds
Agency ︎︎︎ DEPT®
Creative Director ︎︎︎ Manuel Di Tolve
Creative Copywriter ︎︎︎ Cillian Kenny
Senior Creative/Art Director Kaz Salemink
Producers ︎︎︎ Dennis Gijsbers & Niko Koot
Production Company ︎︎︎ Markenfilm Hamburg GmbH
Director ︎︎︎ Fabio de Frel
Photography ︎︎︎ Gilleam Trapenberg
Post-production ︎︎︎ Ambassadors & Amp.Amsterdam
Editors ︎︎︎ Govert Janse & Joshua Menco