CILLIAN KENNY CREATES

Specsavers - employee branding campiagn

Trends come and go, but at Specsavers making eye health accessible to everyone is part of their long-standing tradition. And that has remained the same and will never change.

This is the insight we hit upon for the “It’s not a trend, it’s our tradition” Specsavers employee branding campaign. An insight that’s based in truth as since starting out on a table tennis table back in 1984, founders Doug and Mary have seen a lot of changes in eye care, but their commitment to providing to eye care to all has never changed.

With a target audience that spanned, opticians, to store partners to students, we used trends and fads that included the 80’s with Back to the Future, the 90’s with camera tech and 2000’s with fashion.