SVP - Impossible Choices - 360 campaign
This annual appeal raised over six million euro in donations and became the clients best performing campaign to date.
The campaign has also received four commendations in the 2020/2021 ICADs and has been shortlisted in four separate categories in the 2021 Effies.
Not only did I work as the creative copywriter on this project, but I was also involved in developing the strategy, which stemmed from a deep understanding of the client's needs and thorough research.
During this research, I discovered a story about a teenage boy who didn’t want to ask for a Christmas present because he knew it would mean the family would go without heating. This true story became the foundation for the entire campaign.
OOH Liberty Hall Dublin
OOH and Print
OOH and Print
SVP Impossible Choices 30 Second TVC
20 second radio: Set in a toy shop, this radio ad demonstrates the impossible choices many families face each Christmas.
Impossible Choices OOH Liberty Hall Building Dublin
The radio ad was awarded a bronze for under 20 sec at the Irish Creative Advertising Awards (ICADS)
The campaign picked up 3 silver Effies at this years Effie Worldwide awards.
