SVP - Impossible Choices - campaign

This annual appeal raised over six million euro in donations and became the clients best performing campaign to date.

The campaign has also received four commendations in the 2020/2021 ICADs and has been shortlisted in four separate categories in the 2021 Effies.

SVP Impossible Choices 30 Second TVC

20 second radio: Set in a toy shop, this radio ad demonstrates the impossible choices many families face each Christmas.

SVP Impossible Choices Liberty Hall - In Situ.jpg

Impossible Choices OOH Liberty Hall Building Dublin

 
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Impossible Choices Print and OOH

 
SVP Impossible Choices Briquettes.jpg

Impossible Choices Print and OOH

 
SVP Impossible Choices in situ.jpg
 
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The campaign picked up 3 silver Effies at this years Effie Worldwide awards.