CILLIAN KENNY CREATES

svp - LIBERTY HALL - OUT OF HOME SPECIAL BUILD

Out of 150,000 calls made to the Society of St. Vincent De Paul each year, one in three are from people in need of food. So instead of a merry Christmas, many families will have a hungry Christmas.

To highlight this fact and to drive donations, we transformed the Dublin city landmark ‘Liberty Hall’ into a bare cupboard.

Using the buildings distinct architecture, this outdoor execution blends seamlessly into its surroundings to create an unique and dramatic trick of the eye.

After this campaign ran, donations are up 20% on all previous years

Awards;

Bronze OBIE award from the ‘Out of Home Advertising Association of America’.

We also featured in the ICAD ‘The Best of Us’ exhibition.