svp - some things shouldn’t be a family tradition - press/ooh & radio
Everyone has family Christmas traditions, whether its hanging up decorations or sitting down together to watch a movie. But for some families their Christmas tradition will be going to sleep hungry in a freezing cold house.
‘Some Things Shouldn’t be a Family Tradition’ drives home these differences by distorting well known Christmas sayings and idioms such as ‘Merry Christmas’ and ‘It’s the Most Wonderful Time of the Year’.
SVP Family Traditions Print and OHH
SVP Christmas Traditions 20 Second Radio: This radio spot contrasts and compares yearly Christmas traditions.
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