TrainLine X Troy Hawke - Social& experiential campaign
Whether you realise it or not, when you travel by train you’re a real climate hero.
Yes you, and you, and that guy eating a tuna sandwich on a packed roasting hot train …
Eww, but yes, even you.
What better way to celebrate our climate heroes than by complimenting them on their way to an earth-saving journey? And who better to deliver those compliments than the master himself, the suit-wearing, silver-tongued silver fox, Troy Hawke.
Briefed by trainline to spread the word that train travel is 67% less polluting than driving, we created a social and experiential campaign that got people laughing, sharing and learning.
And with over 2.8 million engagements across X, Instagram and TikTok we did the job.
Some love online.
